Visual Gloss measurement tips

When to use Visual Gloss VGU compared to Standard Gloss GU

Visual gloss is better suited for applications where human perception is crucial, standard gloss is useful when compliance to a standard is key or measurements need to match historic specifications.

Balancing between these two methods can be essential depending on the specific requirements of the project or product

Measurement tip-When Visual Gloss is important

Subjective Perception is Key: If the goal is to understand how people perceive the glossiness of a surface under real-world conditions, VG is more appropriate.

This is crucial in industries where the aesthetic and visual appeal are critical, such as in automotive finishes, furniture, consumer electronics, and interior design. Both measurements are visible simultaneously in Rhopoint Appearance Elements software.

Product Development and Marketing: When developing products where the consumer's perception influences their decision to purchase, VG can provide insights into how potential buyers might view the product under typical use conditions.

Quality Control: If the product quality is judged visually by consumers, VG assessments can help ensure consistency in how products are perceived in the marketplace.